Why Should You Care How Fast Your Site Loads?

Independent (not by Google) tests have shown that more than 4 seconds of load time on web page is a problem for your website visitors. Google’s own tests show that shaving even 0.4 second off their load time increases user engagement.

We have worked with pages from major enterprises that have horrendous load. They often have bounce rates in… Continue reading

SUMMARY: The sales team is calling for not just more leads, but better leads. And while search engine optimization generates the highest rates in both categories, it is paid search that enables marketers to control the timing and placement of search result listings.

High-Quantity vs. High-Quality Leads Generated by Search Sources

To read the full article… Continue reading

Unquestionably the Internet has become the most powerful marketing medium to grace us in the last 12 years. If you have a business and you want to reach local prospects you need to be at the top of the search engines for your business critical keywords.

Keywords Are the Foundation

Brainstorm all the appropriate keywords relevant to your business and then add the city you live to the… Continue reading

Slow loading web pages are terrible for the user experience and it probably prevents Google from sending you all the traffic you deserve.

All though I have not read this fact anywhere it makes perfect sense that Google would throttle how much traffic it sends to your site based on your server responsiveness. Your server’s ability to crank out web pages is directly affected by your individual web… Continue reading

Are you interested in more sales, leads, or newsletter subscriptions? Who is not!

One of the easiest ways to increase the effectiveness of your website is to convert more of the traffic you are currently getting. Google has an awesome free tool to help you with this.

Google Website Optimizer helps you increase your website’s conversion rate by trying variations of text, images, and other website content… Continue reading

A Cornell University eye-tracking study on click behavior found that the 1st organic listing on Google was clicked four times more than the 2nd organic listing. The difference between ranking #1 and #2 for your business critical keywords can have a huge impact on your online marketing ROI.

Image and quote by SEO Researcher:
They used a sample of undergraduate students instructed to perform search in Google for… Continue reading

Are you wondering why you never get traffic or good keyword ranking on your internal pages? Perhaps your site navigation is created in JavaScript or even worse your entire site was built in flash.

Here is what Wikipedia says about Googlebot: It is the search bot software used by Google, which collects documents from the web to build a searchable index for the Google search engine… Continue reading

If you have web content which is not indexable by the search engines the world will never know about your great content.

Google has just made the process easier by releasing a beta version of their new free sitemap generator. It will run on both the Linux and Windows platform.

Here is what Google says about the new free application:

Google Sitemap Generator is a… Continue reading

If you are using WordPress as a CMS then you should be testing the major aspects of your landing pages.

With Website Optimizer you can try any combination of content/web assets to find out what leads to the most conversions. Testing your website also makes it easy to increase your site usability/effectiveness and visitor satisfaction. With this data you can make scientific enhancements to your website.

Lord Kelvin is often quoted as Continue reading

About a year ago I decided to start a blog. I didn’t know much about SEO at the time but it turned out to play a huge role in it’s success.

I’d like to share with you a few things I learned along the way that I think are applicable to anyone trying to market a website. Hopefully, by looking at what worked for me and what didn’t, you Continue reading