Are you interested in more sales, leads, or newsletter subscriptions? Who is not!
One of the easiest ways to increase the effectiveness of your website is to convert more of the traffic you are currently getting. Google has an awesome free tool to help you with this.
Google Website Optimizer helps you increase your website’s conversion rate by trying variations of text, images, and other website content, you can then determine what really turns visitors into customers.
Google recently released The Techie Guide to Google Website Optimizer. The guide has some great technical information that you should find helpful.
Included in the guide are:
- How to set up a/b testing and multivariate testing
- How to implement segmentation
- How to test with dynamic content
If you need help with increasing your website sales or conversions contact us.